What customers really want: bridging the gap between what your organization offers and what your customers crave
(Book)
Author:
Published:
Nashville : Thomas Nelson Publishers, 2005.
Format:
Book
ISBN:
0785211985, 9780785211983
Physical Desc:
195 pages ; 24 cm
Status:
Pine River Adult Non-Fiction
BUSINESS
Description
A vice chairman of a rapidly growing $100 million organization explains how client loyalty is the connection created by organizations through the use of good service, a good product, and a good price along with personalization, differentiation, and emotion.
Copies
Location
Call Number
Status
Last Check-In
Pine River Adult Non-Fiction
BUSINESS
On Shelf
Dec 12, 2022
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More Details
Language:
English
Notes
Bibliography
Includes bibliographical references.
Description
A vice chairman of a rapidly growing $100 million organization explains how client loyalty is the connection created by organizations through the use of good service, a good product, and a good price along with personalization, differentiation, and emotion.
Cumulative Index/Finding Aids
658.812 McKain
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Citations
APA Citation (style guide)
McKain, S. (2005). What customers really want: bridging the gap between what your organization offers and what your customers crave. Nashville, Thomas Nelson Publishers.
Chicago / Turabian - Author Date Citation (style guide)McKain, Scott. 2005. What Customers Really Want: Bridging the Gap between What Your Organization Offers and What Your Customers Crave. Nashville, Thomas Nelson Publishers.
Chicago / Turabian - Humanities Citation (style guide)McKain, Scott, What Customers Really Want: Bridging the Gap between What Your Organization Offers and What Your Customers Crave. Nashville, Thomas Nelson Publishers, 2005.
MLA Citation (style guide)McKain, Scott. What Customers Really Want: Bridging the Gap between What Your Organization Offers and What Your Customers Crave. Nashville, Thomas Nelson Publishers, 2005.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
73d79e03-5d5c-91bc-ebea-65b49b0a670f
Record Information
| Last Sierra Extract Time | Mar 05, 2024 09:41:41 PM |
|---|---|
| Last File Modification Time | Mar 05, 2024 09:42:09 PM |
| Last Grouped Work Modification Time | Mar 05, 2024 09:41:48 PM |
MARC Record
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| 020 | |a 9780785211983 | ||
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| 245 | 1 | 0 | |a What customers really want :|b bridging the gap between what your organization offers and what your customers crave /|c Scott McKain. |
| 264 | 1 | |a Nashville :|b Thomas Nelson Publishers,|c 2005. | |
| 300 | |a 195 pages ;|c 24 cm | ||
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| 337 | |a unmediated|b n|2 rdamedia | ||
| 338 | |a volume|b nc|2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Introduction: the fundamental disconnect -- The first disconnection. What customers really want: compelling experience ; What business supplies: customer service -- The second disconnection. What customers really want: personal focus ; What business supplies: product focus -- The third disconnection. What customers really want: reciprocal loyalty ; What business supplies: endless prospecting -- The fourth disconnection. What customers really want: differentiation ; What business offers: sameness -- The fifth disconnection. What customers really want: coordination ; What business offers: confusion -- The sixth disconnection. What customers really want: innovation ; What business offers: status quo -- Conclusion: the culture of the customer. | |
| 520 | |a A vice chairman of a rapidly growing $100 million organization explains how client loyalty is the connection created by organizations through the use of good service, a good product, and a good price along with personalization, differentiation, and emotion. | ||
| 555 | |a 658.812 McKain | ||
| 650 | 4 | |a BUSINESS & ECONOMICS. | |
| 650 | 0 | |a Customer relations.|0 https://id.loc.gov/authorities/subjects/sh85034963 | |
| 650 | 0 | |a Relationship marketing.|0 https://id.loc.gov/authorities/subjects/sh96005326 | |
| 650 | 0 | |a Marketing.|0 https://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Marketing|x Psychological aspects.|0 https://id.loc.gov/authorities/subjects/sh2010100731 | |
| 650 | 0 | |a Consumers.|0 https://id.loc.gov/authorities/subjects/sh85031491 | |
| 650 | 0 | |a Consumer behavior.|0 https://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 0 | |a Customer services.|0 https://id.loc.gov/authorities/subjects/sh85034965 | |
| 650 | 0 | |a Customer services|x Management.|0 https://id.loc.gov/authorities/subjects/sh2008117646 | |
| 650 | 0 | |a Customer relations|x Management.|0 https://id.loc.gov/authorities/subjects/sh2007005453 | |
| 650 | 0 | |a Management.|0 https://id.loc.gov/authorities/subjects/sh85080336 | |
| 650 | 0 | |a Organizational effectiveness.|0 https://id.loc.gov/authorities/subjects/sh85095526 | |
| 856 | 4 | 1 | |3 Table of contents|u http://www.loc.gov/catdir/toc/ecip053/2004025625.html |
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